You use the Internet to sell products through a business website and you use social media to promote the business and engage your customers so it is important that you guard your online reputation because there will always be Internet users who seek to slander businesses with falsities and other kinds of harmful comments that could cost you customers. Here are some ways you can guard your online reputation and succeed in online business.
Browse Search Engines for Information About Your Company
If you want to review your online reputation, you can start by typing in your companys name in various search engines and click on certain review websites to see what people are saying about your company and the products you sell. News websites should also be viewed because their staff writers often review different companies. In addition to this, you should also have the search engines send you alerts about your company so you can monitor your online reputation.
Respond to Reviews When Necessary
Negative reviews are going to happen and if these reviews are valid, they should be used as a teaching tool to help you improve your business. However, there are times when reviewers want to be spiteful because they dont agree with some of your companys policies or because they were unhappy with how one employee treated them. In these cases you should respectfully respond to the reviews so that you can save your reputation.
Make Your Business Website Trustworthy
This is one of the best ways to ensure that you have a strong online reputation. Put accurate contact information on your website and include an “About Us” section on the website where your viewers can learn more about the nature and mission of the company. You want to stay away from excess testimonials and avoid the flashy pop up ads and banners. If your business has been accredited by a consumer organization, include this on the website.
Hire An Online Reputation Specialist
If your business has grown a lot over the past few years and you dont have a lot of time to monitor your online reputation, you should hire a good online reputation specialist because hes experienced in this kind of work and he can give you counsel on ensuring the best reputation for your company. The specialist does the same things you would do if you had more free time to do so.
Sell The Best Products
Even if you get a few negative reports at times, you can combat this by maintaining a loyal base of customers and the best way to do this is to sell the best products that you know your customers will like. By doing this your customers will likely post positive feedback on your social media page and business website. Offer discounts on your products and some freebies to your customers.
Close Down And Rebuild Website
If your online reputation has been extremely compromised with mistakes you made or the hassle from others online, it would be a good idea to close down your website for a period of months and develop a new strategy for rebuilding your website with the help of the online reputation specialist. You should also revamp your social media pages.
When you manage your online reputation well, you increase your website traffic and you get an increase in purchases from customers. This is something you will have to do on a regular basis but you dont have to panic about it. In most cases your online reputation will be good but always be on the lookout for any problems.
Sergeo Lee is a technical founder at DearJane, before starting this service Sergeo was a security consultant at one of the top 4 consulting firms.