This year is shaping up to be year filled with changes for the e-commerce industry. Consumers and businesses will likely see more buying and selling, provided that a few trends stay true in 2014.
To understand the trends that are going to be the most important for your e-commerce business in 2015, you need to first understand the changes that last year brought with it.
The Highlights of 2015 for E-Commerce
2014 was a year marked with a lot of change. Customers were wary of buying products online due to the large amounts of scams and other fraudulent activity, but gradually they came out of their shells and opened their wallets.
More customization, personalized shopping recommendations and mobile accessibility were the big three things that allowed e-commerce to flourish in 2015.
The other thing that changed in 2015 was how e-commerce marketers decided upon their marketing strategies. Instead of relying on instinct, they were able to begin pulling cold, hard usage statistics from users on their websites.
All of these factors contributed to e-commerce websites being able to produce more sales on days when sales traditionally dropped, such as the days during and after Christmas. This strategy is proven effective. For example, , candle wholesale ecommerce website I was working on in 2012, had significantly drop of sales after the Christmas but I was able to maximize the efforts of social media marketing campaign, based on detailed data analysis and testing the market
Tips for Staying on Top of 2015s E-Commerce Trends
1. Sharing is Important
In 2014, youll find a need to put a greater importance upon the way that users share products with their friends and family.
This will come as a response to the increased amount of activity from mobile users, which tend to be heavy users of social media and other networking websites. Its important to make it easier to share to foster mobile e-commerce.
2. More Customer Personalization
You should begin to tailor to a users interests. You can do this by using data that has been collected, recommendations and other user-specific data points can be run through complex algorithms and formulas that will help better predict what a customer wants to buy.
Its likely that these same data points can further be used to make on-site and email advertising easier and more concise for e-commerce sites.
3. More Dots to Connect
You should begin to ask for more data from users. Information like age, marital status, gender and education will be put to use to try to find more correlations between buying habits and demographics, which in turn will likely increase customer receptivity and sales.
4. Loyalty Programs Will Be Commonplace
As businesses in other industries, such as banks and finance institutions, begin to launch loyalty programs, so will you.
Loyalty programs will also be a vital part to ensuring that customer data can be recorded. It may also be used to help create more comprehensive profile data that allows for more accurate personalization for consumers on your e-commerce site.
5. M-Commerce Integration
Responsive web design was a bit part of making sure that websites worked regardless of the viewing device, so long as those devices were compliant with CSS3. These allowed as rich of an experience on a mobile device as a customer would enjoy on a computer.
Responsive web design will be a big part of making sure that your website is ready for mobile e-commerce, or “m-commerce”. You may also wish to experiment with the development of apps.
6. Content Makes Sales
The most important part of your e-commerce website wont be your product displays or the related products, but it will be the content that your pages have.
Detailed, keyword-rich descriptions with positive customer reviews will work to help seal the deal faster than ever before.
Furthermore, simple and to-the-point content should be commonplace on your website. It will work for customers using computers just as much as it will for mobile customers.
7. Increase Your Security
As the number of users using e-commerce websites increases, so will the number of debit, credit and PayPal transactions. This leaves a greater opportunity for thieves, frauds and other malicious entities to steal your customers data.
Increasing your sites security should be one of your top priorities. The rebound from a breach in security on your e-commerce site could be enough to severely hurt your business, so its best to invest a little bit more in security and avoid taking chances.
8. Product Displays Need to be Interactive
Pictures have become increasingly easy to fake and manipulate, which has left many customers feeling scammed by online retailers.
The best way for you to counter this is to add interactive product displays. Video media will become a seal of quality for products, especially when those videos come from other users. Foster a community where your customers have incentive to share video reviews.
Making the Most Out of 2015
Staying up to par with other e-commerce websites will take a significant amount of work in 2015. The good news is that each of the aforementioned tips will help prevent you from falling behind your competition.
Ben Sawyer is an SEO specialist and a content writer for various ecommerce websites. Here are his predictions about ecommerce SEO trends for 2015.