An Overview On Facebook Ad Pricing

Facebook in AdvertisingEmergence of Facebook in Advertising

Facebook is the largest and the fastest growing social networking website in the world. That has led to Facebook being the hotspot for advertisers in the recent past. The number of members that Facebook has exceeds one billion and this makes Facebook one of the most popular social networking sites on the internet. Facebook members tend to spend a lot of time on the site and this is what advertisers look for in any advertising platform. Many experts have said that Facebook is not an advertising platform but an advertising tool. No matter what it can be termed as, the fact is that Facebook is a crowd puller. If you have good advertising strategy, you can make the most of the options that Facebook provide you in terms of advertising. Facebook has emerged as a powerful medium for advertisers to put out their products and services. There is no denying the fact that, Facebook advertising pays.

Why use Facebook Ads and create Fan pages?

Facebook Ads are popular because of the advantages that Facebook has in the advertising market. The best way to promote your product or service on Facebook is to use Ads and get people to click on the Ads. These Ads will divert traffic to your website or fan page where you can focus on brand building and increasing sales of your product or service. Many products have a fan page in Facebook and through the fan page, the advertisers are trying to build a bond with the customer and increase their loyal customer base. Details about the products are discussed in the fan page and promotional events are also posted in the fan pages. Using Facebook Ads advertisers will try to bring people to these fan pages or even direct them to their website and try to entice the consumers.

Facebook Ad Pricing options

If you are looking for a space to put up your Ad in Facebook, you will have to bid for it. Once you have successfully completed the bidding process you can go ahead and look at the options available to you.

  • Facebook Ad pricing is based on Pay-per-click model of advertising (PPC).
  • There are two options available to you and they are Cost per click (CPC) and Cost per thousand impressions (CPM)
  • CPC is where you pay Facebook for every click that a member makes on your Ad
  • CPM is the option where you pay an amount to Facebook for 1000 clicks or impressions made on your Ad
  • The model to choose is based on the advertising strategy adopted by the advertiser.

Is Facebook Ad Pricing more?

Contrary to the thought that Facebook Advertising can be expensive, Facebook Ad pricing is something that is good value for your investment. This is one of the reasons for the popularity of Facebook Ads. The advertiser also has the option to control the advertising budget on Facebook by setting a daily limit on maximum cost that you want to pay in a day. Once that limit has been reached, the Ads will not displayed and this will help you to stay within your budget.

Matthew Anton is an online marketing researcher who has been monitoring the emergence of Facebook as a powerful online marketing tool.

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