Business consultants are an essential part of the workforce these days and there is an increasing need for consultants. If you are passionate about helping other people and you have a good knowledge about entrepreneurialism then you could consider becoming a business consultant.
An essential part of getting more customers and improving the way you help your clients is to set up a good professional website. Here are five essentials that you should include to your website.
1. Great Introduction
One of the most important things you need to pay attention to is to come up with a great introduction for your website.
Spend enough time writing your introduction and make sure all the most important contact information is easily displayed on the website.
Look around for ideas from great introductions and be unique when you are writing your own introduction. Don’t make it too long since you want people to get the gist of your service in just a few sentences.
2. Include Pictures Of You And Your Team
It is a good idea to make sure visitors to your website are also able to see images of you and your team. This will make your business much more tangible to people and can help build up trust quicker then if your website doesn’t have any images.
3. A Blog To Show Your Expertise
Adding a blog to your website is a great idea to help attract new clients to the site as well as to show your expertise to prospective clients. Your customers want to know that you are on top of different industry developments and that you have knowledge in a wide range of issues.
When you set up a blog it is a good idea to learn some of the most basic SEO skills to make sure your blog is able to improve your search engine ranking and ensure you are attracting more visitors. Search Engine Watch has a good list of skills you should learn about and utilise on your blog.
4. Outbound Links To Help Clients
It is also important that you provide outbound links for your clients to help them out with their business adventures. For instance, giving out links as part of your blog posts is a really good way of providing informative content and improving your own search engine ranking.
You could help couriers who need insurance by linking to insurance providers, such as XYZ. Another good use of outbound linking is to provide ways to get SEO tools.
5. Ways To Get Their Contact Information
Your website must be able to build relationships and instead of hoping that visitors contact you it is a good idea to make sure they leave some contact information so that you can contact them instead. This way you can guarantee that they don’t forget about you and you can be proactive instead of just reacting to their needs.
For instance, offer them a free E-book or a newsletter that they can receive by giving you their e-mail address. This will provide them with more valuable information and you get to contact them later.
Dinah wants to help out business consultants improve the way they use the internet. She loves to find out more about SEO and web design and is constantly browsing the internet for industry news. When she isnt on the internet she loves to take long walks with her dog and boyfriend.